By this time, you’ve probably got it that you need a boatload of backlinks to capture top rankings for your chosen keywords in Google or the other search engines. While that is true, there are still a number of backlinks you would do well to do without. If you’re found with a number of these on your site, there could be some ugly consequences, so you’ll always want to be periodically taking a peek to see who’s linking to you, and if you spot some of these nefarious link monsters, you can give them the treatment!

So just who are these rotten apples? Here are a few!

• Bad Neighborhoods – Links from porn sites, gambling, and pharmaceuticals are high on Google’s hit list. Many times you don’t even know you’ve got them, especially if you’re not monitoring comments. This will get your site penalized.
• Spam Comments and Trackbacks – Many times you’ll find spammy Viagra links and links to Russian porn (in Russian, no less!) trying to sneak into comments and trackbacks. Shoot on sight! Especially trackbacks, as they are more indicative of a reciprocal deal here.
• Reciprocal Links – Speaking of these, they won’t necessarily harm your ranking, but they will not help you at all, unless you can find a PR 6 site willing to link to your PR 0 blog! Generally, they just cancel each other out. A waste of time from days gone by.
• Paid Links – Another big Google no-no! While you may get away with this for awhile, sooner or later you’ll be discovered and dumped from the index.
• No Follow Links - Again, under the category of a waste of time. The search engines won’t credit or follow the links (generally), so spend your time trying to acquire follow incoming links. You’ll get enough no-follow naturally in the course of things.
• Link Farms – This would be those link pages you see that have hundreds of extremely diverse links on them. Not much value there, wouldn’t you say?!?
• Dynamic Directory Pages - Some web directories generate your link dynamically from a database. It’s entirely likely the search engines will never find it. You can do better.
• MFA Sites – A link from a made for Adsense site is a link from a page that has little value in Google’s eyes. Avoid them.

While I know that link building is an onerous task, you’ll be far better off avoiding these links. Word to the wise!

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Tags: backlinks, blog comments, Google, incoming links, links, Search Engines, top rankings

This entry was posted on Friday, August 27th, 2010 at 2:21 pm and is filed under Blog, Linking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.