Content Divas Blog

What Is Organic Web Traffic?

August 29th, 2010

So, I am sure that you have have heard the term “organic web traffic” by now and may likely be wondering just what it is and what elements are there that you can effect and get some of it to your site! Let’s break it down.

Organic web traffic consists of traffic that is rendered to your site by means of content optimized for the search engines, whether it’s actually on your site or not. Let me explain. This can mean not only your sites and blogs, but any articles, web 2.0 sites, videos, podcasts, directory listings, press releases, and more that are indexed and ranked on the search engines.

This is why we strive to optimize all of our content, whether it’s on the site or not. You want all your articles and other promotional pieces to rank well, as it can only help you. Part of ensuring that you stand a good chance at this is to make sure you’ve chosen good keywords that are not overly competitive, and that you’ve optimized your site and content with them. Then, you need to make sure you are always on the process of acquiring incoming links to your pages, as this is truly the gas that fuels the engine. You can have the greatest site in the known universe, but if no one links to it, you won’t be found in the organic search results.

And as we all know, being found in organic search  is becoming ever more important, as the exodus from PPC is well underway. There is a certain sophistication among surfers that wasn’t there a few years ago. They recognize ads as ads. Take a look at this recent heat map study by SEOBook.

This means that if you’ve been fortunate enough to outbid your competitors for the TOP spot in the PPC side, you’re getting some 22 times LESS visitors for your trouble, and you’re probably paying through the nose for it!

Organic ,on the other hand, has a significantly longer shelf life. Content you put up today can be up there years from now, delivering visitors and links to your pages.

It’s little wonder we’re fond of organic traffic around here!

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Backlinks To Avoid Like The Plague!

August 27th, 2010
UK PR Blog Influence Network Stage 2
Image by Porter Novelli Global via Flickr

By this time, you’ve probably got it that you need a boatload of backlinks to capture top rankings for your chosen keywords in Google or the other search engines. While that is true, there are still a number of backlinks you would do well to do without. If you’re found with a number of these on your site, there could be some ugly consequences, so you’ll always want to be periodically taking a peek to see who’s linking to you, and if you spot some of these nefarious link monsters, you can give them the treatment!

So just who are these rotten apples? Here are a few!

  • Bad Neighborhoods – Links from porn sites, gambling, and pharmaceuticals are high on Google’s hit list. Many times you don’t even know you’ve got them, especially if you’re not monitoring comments. This will get your site penalized.
  • Spam Comments and Trackbacks – Many times you’ll find spammy Viagra links and links to Russian porn (in Russian, no less!) trying to sneak into comments and trackbacks. Shoot on sight! Especially trackbacks, as they are more indicative of a reciprocal deal here.
  • Reciprocal Links – Speaking of these, they won’t necessarily harm your ranking, but they will not help you at all, unless you can find a PR 6 site willing to link to your PR 0 blog! Generally, they just cancel each other out. A waste of time from days gone by.
  • Paid Links – Another big Google no-no! While you may get away with this for awhile, sooner or later you’ll be discovered and dumped from the index.
  • No Follow Links - Again, under the category of a waste of time. The search engines won’t credit or follow the links (generally), so spend your time trying to acquire follow incoming links. You’ll get enough no-follow naturally in the course of things.
  • Link Farms – This would be those link pages you see that have hundreds of extremely diverse links on them. Not much value there, wouldn’t you say?!?
  • Dynamic Directory Pages - Some web directories generate your link dynamically from a database. It’s entirely likely the search engines will never find it. You can do better.
  • MFA Sites – A link from a made for Adsense site is a link from a page that has little value in Google’s eyes. Avoid them.

While I know that link building is an onerous task, you’ll be far better off avoiding these links. Word to the wise!

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A Couple of Domain Issues – Age and Keywords

August 26th, 2010
PageRank
Image via Wikipedia

There has been a lot of buzz lately on the topic of whether or not it’s a good idea to purchase domain names that target specific keywords, and whether or not that is a benefit for your site. Related to this is the question of whether domain age is useful in the whole equation. Let’s look at these.

So is it a good idea to have a keyword specific domain name? We feel the answer is… maybe. Think about it: for a very popular term in a market, the term would not be available in any extension and very often the stakes have risen in that keyword space, where  the number of backlinks and other factors far outweigh the juice given to the keyword in the actual domain.  You’ll see exact match domains, subdomains, and folders that bear the terms, and just as many or more that do not.

It’s almost exactly the reverse for long tail keyword phrases. Given that many of them do not have large numbers of backlinks and authority as of yet, the weighting of that particular factor is higher in the  final outcome and you’ll find many exact match domains carrying Page One listings, based on little more than the keyword in the domain.

So for practical purposes, for larger, authority sites, don’t worry about it so much. For smaller, highly-niched sites, consider an exact match domain if it is available.

As far as aged domains go, the answer is an emphatic YES. Google gives them a lot of weight. There is a trend toward buying aged domains that carry both Page Rank and sometimes DMOZ or Yahoo directory listings. These obviously sell at a premium, but the benefits could be huge. The longer a domain has been live on the Web with no drops and no questionable history, the more valuable it is!

Something to think about!

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Your Article Marketing Strategy – How Many Were Written Last Month?

August 21st, 2010
Pen to Paper
Image by mbgrigby via Flickr

Ouch – that question may sting a bit! But the reality is, if we want to say we actually have an article marketing strategy then we need to pump up the volume a bit.  An article or two a month is nice for your ego, but not so great for marketing purposes. There are millions of pages being indexed on the Web every day; there needs to be an amount that helps your site rise both in authority and rank, and you need to make sure that happens sooner, rather than later.

Two immediate questions arise: one, how much is enough? And two, how can I possibly get this done? To answer the first, it’s never enough! (Sorry, couldn’t resist!) But there is some truth to that. You need a constant influx of content to your site to not only keep it fresh and relevant in Google’s eyes, but also to engage your audience, who is also looking for fresh and relevant data. If they don’t find it at your place, well… you get the idea. If you have a blog (and you should), try to make sure it’s posted to several times a week. If it’s a static website, that’s harder unless you’re handy with code.

For marketing purposes, determine how many links you need to unseat those above you in the search engine rankings and make a plan for creating the content necessary to facilitate that. Then start writing and submitting articles, Web 2.0 sites, videos and just general link building to get that done.

As to how to get it done, you should write some of it yourself, especially if your blog is your face on the Web. Your voice needs to be heard there. Let me ask you: how many blogs do you follow whose content consists of entirely informational articles and inspirational quotes? Not that these are bad,  just be sure to weigh in on your site often.

You can write the content yourself, or outsource it as needed. Of course we here at Content Divas are big fans of outsourcing! Once you find someone who you feel writes in a manner you like, hang onto them if at all possible. Outsourcing your writing needs is a terrific way to scale your business, and can do so far more quickly than you can imagine. Yes, at first it is an expense, but the content you create now will be around for years, unlike those clicks from Google Adwords, which you’ll need to buy again tomorrow!

Also, be careful with PLR content. You want this stuff, (if you use it at all)  to be a few layers from your site. Never use it as “original” content on your site. Others will have gone before you, making it far less than unique. Yes we sell it here, but we are of the belief that it is best used as feeder site fodder, and as a part of research on an original piece of content, not the entire basis! (What if they got it wrong?)

However you get it done, you need to start developing an article marketing strategy today!  Time’s a wastin!

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Two Linking Issues: Link Profiles and Link Velocity

August 14th, 2010
Digitage Web 2.0
Image by ocean.flynn via Flickr

Here are two items in regards to linking that you may not have given thought to, but perhaps should: Link Profiles and Link Velocity. So just what the heck are they?

A Link Profile is what your links look like when examined more closely. (As a search engine is apt to do!) If you have only one type of link, say hundreds or thousands of blog comments, and little to no other links from any other type of site, such as blogs, Web 2.0 sites, videos, web directories, article directories, social bookmarks and social networking sites, then it can reasonably be assumed that they were not acquired naturally, and you may find yourself penalized. Strive to acquire a mix of the aforementioned types of links, and do it over time, consistently.

Which brings us to the next term, Link Velocity, which is the rate at which you get incoming links to your site. Having a large influx of links, such as when you have a blog post or video go viral, will not usually be a problem. But when you have a pattern of getting a few thousand links in a day or two, and then no other activity for weeks or months, and then another spurt, it does not appear as if you are being linked to naturally. (And you very likely aren’t!)

The bottom line is to be consistent not only in your posting on your blog, but also in your link building and promotion. Build it slow or fast, but build it consistently, and everyone wins!

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Do Blog Networks Really Work?

August 10th, 2010
Social network
Image via Wikipedia

Every now and then you’ve probably come across the concept of syndicating your content onto a blog network. There are many of them out there, (we have a blogging network here, for instance) some for commercial purposes, but many more of a private nature. Many of the uber-successful internet marketers have their own networks that they have been nurturing for years, and they are able to use them to point serious link juice to any property they wish. Let’s take a closer look at how they work.

Blog networks serve several purposes. First, they are a source of incoming links to your blog, usually using anchor text links with your keywords. This can be a big benefit for several reasons. The links are in the body text, not as a linkroll or sidebar, and thus prized more by Google. They are focused on your keywords, which will help you in ranking for that keyword phrase, and they are far more likely to be read and found when in the body of the article than if they were sequestered on a sidebar somewhere.

Other reasons include the direct traffic you receive, (while not usually a lot, having your content on a lot of them can make a difference) and the realtionships and conversations that may involve you and even make their way onto your blog.

Many blog networks are little more than link farms, and those should be avoided. Google will eventually find them out and kill their effectiveness. The primary giveaway is the quality of the content and the spammy nature of not only the blogs themselves, but the links and the sites they link to.

The best blog networks do work very well, and the reason they do is that they are selective about the types of sites and content they allow in, and enforce strict rules about this. They have been around a while, have page rank of their own, and are able to pass this on.

If you are thinking of utilizing either a public or private blog network, aim high as far as quality goes, and you may be well rewarded down the road!

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Follow and NoFollow Links – Should You Care?

August 9th, 2010
No nofollow
Image via Wikipedia

Ever since Google introduced the concept of follow and nofollow attributes to linking, there has been a lot of confusion as to what exactly they are and what are the best practices considering them. Let’s sort it out a bit.

The nofollow tag was created to prevent spammers from taking over the world. (Or at least your blog comments) So, how’s that working for you, search engines? It was a noble idea, but  ultimately it hurts the real essence of the Web, which is to have relevant links spreading around. Other software solutions, such as Akismet, can handle a lot of the spam issues, but it seems as if making nofollow a default, (which many of the latest versions of blogging software do) is overkill. A good blog is moderated, thoughtful, insightful and comments should be encouraged and rewarded.

You have some choices to make then, when it comes to how you acquire links and how you tag them on your own blog. Many times a nofollow link from a popular site will bring many visitors. You wouldn’t want to miss out on that! However, getting your share of  incoming links that do pass link juice is obviously preferable. A sane policy would be to shoot for the best and most follow links you can find, and judiciously scrutinize the nofollows. Some may be worth it, others may be spammy, or at best, weak.  It’s why you want to moderate your blogs, so you can not only further the conversation, but also to keep an eye on what’s going on.

It’s a very good idea not to have nofollow on your site internal links. You want the search engines to follow these around your site. You also want each page to link back to the home page. Good places to use the nofollow attribute would be on pages that you don’t care about the page rank, such as your privacy policy, about me page, and term and conditions pages.

While there is a fair amount of debate on whether or not Google follows the nofollow links at all (Yahoo always has), we feel a link is a link and you should try and get as many as you can. If you were to have a link profile  that consisted of nothing but follow, high page rank links, that would be as unnatural as can be. Some count more than others, and  hopefully all will bring a measure of traffic. Just be circumspect about the nofollow links  you collect.

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Extending Your Reach – Syndication Of Your Web Content

August 8th, 2010
A typical 1950s layout of daily newspaper comi...
Image via Wikipedia

One of the best ways to reach a wider audience with your articles is to syndicate it. You are perhaps familar with that term from the way it used to be used: a la newspaper syndication. (Okay, I guess it still is!) A popular writer has his or her column picked up and run by a syndicate of newspapers across the land. A similar apparatus exists on the Web. High-quality, SEO optimized articles are written and placed strategically for effect. That effect is to not only garner backlinks, but also to drive direct traffic, build brand awareness, create rankings for additional keywords and more.

You may already be unwittingly doing a bit of this if some of your articles are on popular article directories. Many times these articles are used by webmasters hungry for more content. This results in links and traffic back to your site. Our goal is to put this kind of article syndication into hyperdrive! Let’s look at some of the ways you can do this.

*  First write some great content! The better this is, the more chance you stand of being able to place it on some high-profile sites.

*  Target popular blogs in your market for guest posts. Many of them require a lot of content to keep generating the amount of traffic they get, and you could tap in to some of that. To find blogs that accept guest posts, do a Google Blog search with search phrases like “Submit Guest Post,” “Become a Guest Blogger,” “Guest Post,” “Submit a Guest Article,” or if you’re looking for a specific market, use something like “Submit Guest Post” + fitness, or whatever your market is.

*  Make sure your content is available via an RSS feed. Sometimes it’s wise to excerpt it, so the resulting placement won’t outrank your own page. This is difficult to do sometimes with the authority site, but the traffic you get from them should outweigh that unfortunate occurrence.

*  Be sure to promote the content placements  with social media and social bookmarks. Promote your promoters!

*  Think outside the box. Some of the best places to place content may not leap to mind. Sites like About.com, Gather.com, Scribd.com, good-tutorials.com, and others are excellent places to submit your articles. (Scribd in particular!)

Getting your content featured on sites like these can result in not only solid, authoritative links back to your site, but just may be an avalanche of direct traffic. Make it your purpose in life to see to it that your articles have a wide presence on the Web, and are not merely buried in one article directory.

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FTC Guides and Affiliate Marketing – Should You Be Worried?

August 6th, 2010
Seal of the United States Federal Trade Commis...
Image via Wikipedia

The short answer: probably not. However, it is a very good idea to know what the rules are as defined (or in this case, loosely defined) regarding the relationship between you as an affiliate marketer and the audience you are pitching to. The FTC came up with a new set of guides for affiliate marketers last October in an effort to provide some guidance in an otherwise unregulated marketplace. The guides are not laws, but serve as a template for marketers who need to comply with truth in advertising concepts.

The FTC Fact Sheet states:

The revised Guides – issued after public comment and consumer research – reflect three basic truth-in-advertising principles:

*  Endorsements must be truthful and not misleading;

*  If the advertiser doesn’t have proof that the endorser’s experience represents what consumers will achieve by using the product, the ad must clearly and conspicuously disclose the generally expected results in the depicted circumstances; and

*  If there’s a connection between the endorser and the marketer of the product that would affect how people evaluate the endorsement, it should be disclosed.

What this is all about is making sure there are no untrue claims, and that if you are being paid to promote a product, whether by receiving payment, free products, or an affiliate commission, that relationship needs to be fully disclosed, and it can’t be a ten word statement in fine print at the bottom of your About Me page. It needs to be where people can reasonably expect to find it.

This really isn’t as onerous as some are making it  out to be. Common sense seems to be prevailing, and so far there has been only one action, and that was a warning letter. Rumors of fines for bloggers who have undisclosed affiliate banners are false, but we believe you should be armed, so here are a few resources, two straight from the FTC:

Good article on the whole situation from the The Citizen’s Media Law Center

FTC Fact Sheet

FTC Revised Endorsement and Testimonial Guides

You should take some time and look over these resources. There are many real-world examples that lay out precisely what works and what doesn’t. While the sky doesn’t appear to be falling just yet, it’s a very good idea to keep an eye on the weather!

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Article Marketing Strategy – You’ve Written It: Now what?

August 6th, 2010
World Class Traffic Jam
Image by joiseyshowaa via Flickr

An integral part of your article marketing strategy needs to be a clear plan on just what to do with your articles once you’ve written them. It’s terrific to actually complete them, but if you want to put them to work for you, you need to have a system for not only getting them out there, but also for getting them to bring you the massive traffic you’re seeking. Let’s go over several things you’ll want to incorporate into your plan going forward.

*  Submit it to the best sites you can. Not only EzineArticles and the other top directories, but also any top blogs that accept content. Getting you article on a highly ranked, high traffic site can bring many benefits. When submitting the same original article to different sites, make sure to rewrite it to a degree where it is substantially different. Change your titles as well, but keep the primary keyword in them.

*  Create some Web 2.0 sites around this content. Some of the best to use would be sites like Squidoo, HUbPages, ZImbio and others. Again, be sure to change it up enough to be unique, and to use anchor text links (with your keywords as the link text) to link back to your site.

*  Create slideshow videos of your articles. These are very easy to do and are very effective. Simply create a slideshow in PowerPoint and narrate the article over them.

*  Once you have the article, Web 2.0, and video URLs in hand, you can go about promoting them. The reason some succeed and others fail at article marketing is that the pros will promote their promoters. This may be as simple as social bookmarking the article URL, blog URL, pinging those pages, Tweeting, and using other social platforms to get the word out about your new content.

*  Link to your high profile articles. If you have articles on site that rank well all by themselves, like EzineArticles, Buzzle and others, you can supercharge your results by linking to these articles. This is something most won’t make the effort to do, and will leap you over them. Very smart to do in competitive markets.

Your article marketing strategy is about more than getting the articles written. Remember to promote your promoters, and you’ll find that your articles will rank higher and will ultimately get you more of that traffic you wrote them for in the first place!

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Basic On-Page SEO For Your Pages

August 1st, 2010
White hat seo symbolizes good ethic techniques...
Image via Wikipedia

There is a general belief out there that on-page SEO accounts for around 30% of your page’s ranking, while off-page SEO accounts for the other 70%. Since on-page is something we can effect today (whereas off-page, which consists primarily of link building, can take much longer), I thought it would be useful to take a look at several items you can get started on to make your pages more SEO friendly, and thus rank better.

* Page Title Tags – Each page on your site or blog should have it’s own keyword-optimized title tag. This is perhaps the most important part of on-page SEO. Search engines routinely check this as an identifier as to what your page is all about. Make sure your page’s primary keyword is in there, and that it is well written. Don’t keyword-stuff!

* Meta Description Tag - While not counted on so much for SEO benefit, the tag is often used as your page’s description in the search engines.

* H1 – H3 Headline Tags - Make use of these tags, using keywords in them as much as makes sense semantically. The H1 through the H3  headlines are the most useful.

* Internal Links – Linking to the other pages on your site through the use of in-text, keyword anchor text links is a terrific way to boost your internal pages. This is becoming ever more popular. As a example, if you have a page on keyword research, you would want to link to it through your pages, and not simply the site navigation.

* Outbound Links To Authority Sites – Google is fond of seeing links of this type to outbound authority sites as a way of providing value to your visitors. This is also useful for generating trackback links to your own site. See, good things come to those who give!

* Tagging Images with ALT Tags – Make sure to tag your images using the ALT attribute, and not irrelevant words, even if they are keywords.

* Keywords and Tags - Make sure you have a plan to work in your keywords, not only into your titles, headlines, and body text, but also in any tags you are able to include, particularly on your blog. Be sure not to overdo this, however, as too much of this good thing will lead to problems!  One keyword occurrence per 100 words is a good benchmark to shoot for.

Doing these simple tasks, many of which can be accomplished when creating your copy, can go a long way toward optimizing your pages well, and help them rank higher in the SERPS (search engine results pages). Now all you have to do is get busy building some links to deal with the off-page side of the equation!

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Content Divas First EVER WSO!

July 27th, 2010

Hi Everyone!!!

I’m really excited to tell you that we’ve done our very first WSO today.  For years we’ve been known as the highest quality outsourcing company on the internet, but we’ve never created and sold PLR despite the MANY requests that we’ve gotten!!!  So, if you’re one of the people who has been harassing us to do it-It’s a happy day!!! :)   You can see our special Warrior Forum Discount page http://www.contentdivas.com/warriorforumdiscount/

It’s pretty great.  We researched 14 different niches and for each one, chose a sub-category with keywords and developed an informative high-quality report, 10-500 word marketing articles AND 3 animoto-style videos!

If you want to check out the ACTUAL WSO, you’ll want to go http://www.warriorforum.com/warrior-special-offers-forum/240956-high-quality-private-label-rights-content-divas-first-time-ever.html

Let us know what you think!! :)

~Shelby

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Blog Commenting – For Links or For Love?

July 26th, 2010
PageRank
Image via Wikipedia

Blog commenting used to be a terrific way way to get some juicy, high-quality inbound links to your site. You could sit down and in an afternoon, come up with a bunch of high PageRank (PR) links that could really help your link profile. And the best part of it all was it was so doggone easy!

Notice I said “used to be” and “was.”  Today with the advent of the “no-follow” attribute, much of the lustre of blog comment links for passing link juice to your site is gone. Most popular blogs now have that tag in place, and while the jury is still out as to whether or not the link is counted, the consensus seems to be that while it is noticed and catalogued, it does not pass PR. The easy days are over.

But hang on here. The links are still there, and what remains is the reason blog comments were created in the first place; to foster communication and build relationship. So for me, blog commenting remains a terrific way of getting your site noticed, whether or not a search engine cares. The key lies in using them to create relationships and buzz where you’d like to be known. You can find ways to comment and insert yourself into the conversation on blogs and forums you really like. They may be industry leaders, marketers you respect, niche leading sites, or any other place where it would be advantageous for you to be found. Likewise, your link is also found, and you’ll be surprised at how effective this can be.

You will start to be known as someone who is serious about the subject and has something to offer (even if at first that’s merely questions). Plus, the best part of the deal is that occasionally you’ll strike a chord and get a spike of traffic to your site, resulting in more good things, whether they be sales, opt-ins or bookmarks. The ultimate prize should be, in my opinion, a link within a blog post recommending you or your site. This can only be accomplished if you take the time to write thoughtful comments, and become part of the community (this can also lead to opportunities to guest-post, which is incredibly more valuable than a blog comment).

While we all want and need incoming links to our sites, you would do well to lose the obsession with garnering only no-follow links, and focus instead on using comments for what they were intended for. Everybody wins!

Oh, and as always, comments are welcomed and appreciated!

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A Great Content Marketing Strategy – Repurposing Your Articles!

July 23rd, 2010
Number of articles on en.wikipedia.org
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One way to energize your content marketing strategy is to make use of what you’ve already got on hand! Many people ask what they are allowed to do with their articles once they’ve either written them or had content created for them. The answer is; a lot! The idea of using your articles to perform more than one function is key when you are trying to scale your marketing efforts, and get more eyeballs to your site. Here’s some of the more efficient ways of repurposing your articles for extra duty.

* Use Them On Your Blog or Site – You always have the right to publish your own articles anywhere you wish. A few article directories, (EzineArticles and Buzzle come to mind)  like to have first shot at the article, but other than those, put it up there! You don’t have to change it in the least, however, sometimes when using the same article several places, I will take the opportunity to change up the titles and perhaps the first sentence or two. This gives you a chance to target additional keywords as well! And don’t be concerned about the so-called “duplicate content” penalty from Google. This only applies if you were to put up multiple copies of the same content on the same site.

* Post To Multiple Article Directories – You can always take advantage of the other top-level article directories out there besides Ezine and Buzzle. Some of the top tier include GoArticles, ArticlesBase, Amazines, ArticleDashboard, IdeaMarketers, and  perhaps 15 more. Here’s a great list of the top article directories, with Alexa rankings, PR, and follow/nofollow information. (Note that while ArticlesBase is now no-follow, they are still worth it because they rank so well, and you can get a lot of direct traffic.)

* Create Some Web 2.0 Sites – There are a number of terrific Web 2.0 properties you can build out blogs and personal pages on and where you can post anything you like. Some of these include sites like Squidoo, HubPages, Weebly, Multiply, Wetpaint, LiveJournal, Xanga, and many more. Remember to use anchor text links with your keywords in them to link back to your site!

* Bundle Them Into A Free Report or Ebook - Using your content as a free ebooks and reports is a terrific way to incentivize your opt-in box! Give people something of value, and you will see your subscribers and opt-ins rise. Try to keep the topic as tight as you can and tie it together nicely. Don’t go overboard with affiliate links within the document, but a few are okay.

* Make Your Articles Into Videos! – Take your content, fire up your PowerPoint, make a few slides with your main points on them, and then narrate the article over them. This is a drop dead easy way to get into video, and leverage the power of video marketing! Lastly, submit to YouTube and the other major video sharing sites.

* Make A Podcast - Do the same with a podcast. You can sometimes use the same audio track you used for the video! Then submit it to the podcast directories.

There you have it! One article can reach many more places and people than you may have imagined! Make sure that repurposing your articles is a major component of your content marketing strategy!

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SEO Article Writing – A Mix of Article Marketing Strategy And Craftsmanship

July 20th, 2010
seo block
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SEO article marketing may strike fear into the hearts of those unclear as to the nature of search engine optimization. Indeed, with an ever-shifting target, it’s natural to be a bit uncertain as to exactly how to go about writing your content in such a way that garners both readers and rankings. However, there are a few solid precepts that if incorporated into our article marketing strategy, will allow us to do precisely that, and reap the benefits of a well-written piece that ranks very highly. Here’s a few points to remember.

* Keywords – Using not only your primary keyword but secondary keywords as well in your article, post, or other content for the Web is a fatal error. The primary keyword needs to be in the title, preferably the first sentence or paragraph, and sprinkled strategically throughout the rest of the piece. Don’t go overboard: while you don’t want to get hung up on percentages, shoot for no more than once per 100 words, or thereabouts. Use related keywords and other niche verbiage to accompany your keywords.

* Titles – Good SEO article writing means that your titles are not only compelling, but serve a purpose as well. Your primary keyword MUST be in your title. This is usually part of  the title of the web page and  in the URL, and thus vital for getting the search engines to rank your page for this keyword. This is not optional. Also, your titles need to  convey something more than merely keywords to the reader. Often, you will spend more time on the title than you do on the rest of the article.

* Use Tags – Another major piece of the puzzle. Using tags makes it a great deal easier for your content to be categorized and found, and in some cases, especially on some content management software like WordPress, show up on tag pages, which are pages dynamically generated to show only posts or content bearing those particular tags. An easy way to add content without toil.

* Make It Socially Available – Make it very easy for readers to bookmark, Tweet, or otherwise spread the word about your articles. Having a post or article go viral is some thing we all shoot for!

* Promote Your Content – Since presumably you are after as wide an audience as you can find, it only makes sense to promote your own content, whether that is an article, blog post, Web 2.0 site, video, or other.  This doesn’t mean only content on your  site. One of the best ways to get more traffic is to  promote your promoters. This means bookmarking and/or linking to your new article on EzineArticles, or wherever it happens to be. Pages from those sites rank well anyway, and a little promotion can help them do even better, helping your own site in the process. Some primary methods of promotion include social bookmarking, pinging, RSS feed submission, blogging, Tweeting, social networking,  and emailing news about your new content.

SEO article writing is definitely something of a craft, combining  technical elements of search engine optimization with a thoughtful, and hopefully very readable piece of content. Make it a part of your article marketing strategy today, and see if your traffic and rankings don’t improve!

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