Now that we have an understanding of what links are and why you need them, we need to get about acquiring some! It’s just basic internet math that he with the most relevant, keyword optimized and authoritative links wins. Let’s look at ten ways you can easily acquire some great inbound links, but first, a few Do’s and Don’ts!
* DO – vary your anchor text. Use your primary keywords first in anchor text links as much as you can, but also use the naked www URL, as well as a few “click here”. It’s only natural.
* DO - deeplink to your inner pages. Not every link needs to go to your home page. Have links go to the pages where it makes the most sense. This will help your overall site performance, if more than the home page ranks.
* DO – Keep at it. Your empire won’t be built in a day, so make this an ongoing task that is just part of site maintenance, because it is!
* DON’T – buy links from link sellers, especially sitewide links. Nothing screams phony as much as links to your site from every page of a 400 page directory site. Would that occur naturally? Google says no, and I agree.
* DON’T - acquire links form “bad neighborhoods.” This means from gambling, adult, or pharmaceutical sites. Your link profile will suffer for this.
* DON’T – collect only do-follow links. Yes, those are the ones we want, but it’s not natural to have exclusively those. Besides, a link from an authoritative site could bring enough direct traffic to make it worthwhile.
And now, without further aDO or aDON’ts, Ten Great Ways to Get Backlinks!
1. Submit Articles – Links from articles you write that are published in highly trafficked and authoritative article directories can bring double benefits: high-quality, one way anchor text links, and very likely some direct traffic as well!
2. Directory Submissions – Links from web directories that have been around for a bit, have a lot of authority, pagerank, and site listings can be very worthwhile backlinks.
3. RSS Feeds – Utilizing as many RSS feeds as you can from your site, submitted to the RSS feed aggregators can significantly pump up not only inbound links, but traffic as well!
4. Videos – A video that is hosted on some of the more popular video sharing sites (especially YouTube), and that is getting a lot of views can spread all over the Web, taking links to your site with it!
5. Social Profiles – Some of the more valuable inbound backlinks these days are coming from social profile pages you set up on various social networking sites. Make sure you utilize this as much as possible. This one is drop dead easy to accomplish!
6. Social Bookmarking – Bookmarking your posts and pages as well as any content with links pointing to your site is a very good way to garner many incoming links, as well as promoting your promoters!
7. Blog Commenting and TrackBacks – While blog commenting is getting harder to do, as more blogs employ nofollow in their comments, it can still come through with some good linkage. TrackBacks have a special place, and once you master this, you won’t bother too much with commenting again.
8. Guest Posting – Posting on a highly trafficked blog with great content will not only reward you with a good link or two, but also a very distinct possibility of a major traffic spike.
9. Web 2.0 Sites – Putting up content with links pointing to your pages on various Web 2.0 sites, like Squidoo, HubPages, Blogger, Weebly, Multiply, and others are easy ways to collect some incoming backlinks.
10. Press Releases – A well distributed press release on a newsworthy topic involving your site can bring a number of links, as well as direct traffic, and the links last.
There you have it, ten ways to keep yourself (or your outsourcers!) busy for weeks to come!