Web Marketing – No Man, Woman or Site Is An Island!
Monday, September 20th, 2010
- Image by net_efekt via Flickr
One of the most attractive aspects of working on the Web is the relative anonymity you can achieve. Unfortunately, this can also be one of the biggest drawbacks! A large part of web marketing today involves the necessary interaction with your visitors, customers, fans, friends, and followers. You ignore this at your own peril! Your competition is undoubtedly making use of all the ways they can connect with their audience, and so should you. Let’s look at some of the many ways you can connect and help foster relationships.
Your Blog - If you don’t have a blog in today’s web marketing world, you are voluntarily stepping to the back of the pack. A blog can do so much for you, from selling to initiating lively discussion and conversation. You can develop huge followings, who will, in the end, become your customer base. If you don’t have one, start one today!
Social Networks – Your presence on various social networks is nearly obligatory now. You don’t have to do them all, but the awesome potential of being able to reach so many people in such a short amount of time is undeniable! Also, there are ways to automate the process a bit, so several services can be updated at once.
Your Email Lists - One of the worst things you can do is to build a list and then not communicate with them. An email list is a huge asset to a web marketer, and make sure you keep in contact. You don’t always have to sell them either. You’ll find they will be far more responsive to your occasional pitches when every previous message hasn’t been trying to get into their wallet. Strive to deliver value!
Video and Podcasts – Keeping in touch through various forms of media is a great idea, especially video. We are fast becoming a world that would rather watch it than read it, so make sure this is part of your arsenal.
Guest Posts and Articles – Getting your name out there and contributing terrific content can only help enhance your position in your market. Make sure you give these efforts your best, especially when guest posting on someone else’s site. This can be worth a huge infusion of visitors, and you want to make the most of this kind of opportunity.
There are more methods, but you get the idea. Making sure you are connecting with those you hope to reach is part and parcel of any business. In the old days, it could take years to reach as many people as you can today in minutes. Don’t let this go to waste!










