So, I am sure that you have have heard the term “organic web traffic” by now and may likely be wondering just what it is and what elements are there that you can effect and get some of it to your site! Let’s break it down.
Organic web traffic consists of traffic that is rendered to your site by means of content optimized for the search engines, whether it’s actually on your site or not. Let me explain. This can mean not only your sites and blogs, but any articles, web 2.0 sites, videos, podcasts, directory listings, press releases, and more that are indexed and ranked on the search engines.
This is why we strive to optimize all of our content, whether it’s on the site or not. You want all your articles and other promotional pieces to rank well, as it can only help you. Part of ensuring that you stand a good chance at this is to make sure you’ve chosen good keywords that are not overly competitive, and that you’ve optimized your site and content with them. Then, you need to make sure you are always on the process of acquiring incoming links to your pages, as this is truly the gas that fuels the engine. You can have the greatest site in the known universe, but if no one links to it, you won’t be found in the organic search results.
And as we all know, being found in organic search is becoming ever more important, as the exodus from PPC is well underway. There is a certain sophistication among surfers that wasn’t there a few years ago. They recognize ads as ads. Take a look at this recent heat map study by SEOBook.
This means that if you’ve been fortunate enough to outbid your competitors for the TOP spot in the PPC side, you’re getting some 22 times LESS visitors for your trouble, and you’re probably paying through the nose for it!
Organic ,on the other hand, has a significantly longer shelf life. Content you put up today can be up there years from now, delivering visitors and links to your pages.
It’s little wonder we’re fond of organic traffic around here!