Archive for the ‘“What Is…” Series’ Category

What Is Organic Web Traffic?

Sunday, August 29th, 2010

So, I am sure that you have have heard the term “organic web traffic” by now and may likely be wondering just what it is and what elements are there that you can effect and get some of it to your site! Let’s break it down.

Organic web traffic consists of traffic that is rendered to your site by means of content optimized for the search engines, whether it’s actually on your site or not. Let me explain. This can mean not only your sites and blogs, but any articles, web 2.0 sites, videos, podcasts, directory listings, press releases, and more that are indexed and ranked on the search engines.

This is why we strive to optimize all of our content, whether it’s on the site or not. You want all your articles and other promotional pieces to rank well, as it can only help you. Part of ensuring that you stand a good chance at this is to make sure you’ve chosen good keywords that are not overly competitive, and that you’ve optimized your site and content with them. Then, you need to make sure you are always on the process of acquiring incoming links to your pages, as this is truly the gas that fuels the engine. You can have the greatest site in the known universe, but if no one links to it, you won’t be found in the organic search results.

And as we all know, being found in organic search  is becoming ever more important, as the exodus from PPC is well underway. There is a certain sophistication among surfers that wasn’t there a few years ago. They recognize ads as ads. Take a look at this recent heat map study by SEOBook.

This means that if you’ve been fortunate enough to outbid your competitors for the TOP spot in the PPC side, you’re getting some 22 times LESS visitors for your trouble, and you’re probably paying through the nose for it!

Organic ,on the other hand, has a significantly longer shelf life. Content you put up today can be up there years from now, delivering visitors and links to your pages.

It’s little wonder we’re fond of organic traffic around here!

What Is Social Bookmarking?

Thursday, July 15th, 2010
LOGO2.0 part I
Image by Ludwig Gatzke via Flickr

You’ve probably heard the term social bookmarking, but may be a bit unclear on just what it is, or how it’s used in internet marketing. Never fear, we’re going to solve these mysteries right here and now!

Bookmarking pages has been around almost as long as the internet. You’ve done it yourself, by “Favoriting” sites and pages you’ve found useful or fun. This enables you to return to these pages when you want to  quickly and easily. It also was the impetus for shared social bookmarking sites to spring up, like Digg, Reddit, StumbleUpon, and many others whose purpose is to act as a sort of social collective, where you can publicly save and share your bookmarks. The search engines found that this was a great way to gauge page popularity and began indexing bookmark sites daily, thus making the popular bookmarked pages even more popular! Not only that, but many times the bookmarks themselves will show up in the search engine results pages (SERPS) giving you more listings for your content. This is why marketers make it their business to make sure their pages, and especially the pages of their promoters, are bookmarked.

There are several ways to do this. You can set up accounts at many of the social bookmarking sites (there are many) and manually bookmark yourself. You can go to sites like SocialMarker.com and SocialPoster.com and do it semi-automatically. You can choose a service, like our favorite here at ContentDivas, (and we do a LOT of bookmarking!) SocialAdr. Or you can outsource it entirely. Any way you get it done, it needs to be done. It’s a competitive Web out there!

Here are a few tips for more effective social bookmarking.

* Try not to bookmark your own pages from your own site. This smacks of self-promotion, and too much of it will get you banned from at least the social bookmarking sites. Have it come from elsewhere.

* Don’t only bookmark your own stuff. Make sure you bookmark other sites you find interesting as well, particularly in your niche.

* Consider outsourcing your social bookmarking. This definitely keeps it at arm’s length!

* If you do it yourself, make sure you bookmark a ratio of something like 7 other pages to one of yours.

* If you use a service or semi-autoposting tool, make sure to vary the titles and descriptions of your bookmarks. If they have a spinning utility, take advantage of the ability to spin these. (One of the only good uses of spinning!)

Using social bookmarking can have the immediate effect of getting some direct traffic from the bookmark sites themselves (a page that lands on the front page of Digg because of it’s bookmarks can bring server-crushing traffic!) and over time better search engine rankings.

It’s definitely a weapon to add to your arsenal!

To help you get going, ContentDivas is offering a service to help you create your social bookmarking accounts. (a mind-numbing, onerous task if ever there was one!)

50 Bookmarking Accounts Created

$250

We will open 50 bookmarking accounts for you. This takes our team hours and hours to open these accounts, no tools or short cuts done here! You will have accounts at such places as Mister-Wong, Mixx, Digg, Delicious, Multiply, Jumptags, Propeller and 43 other bookmarking places. To help you utilize these new accounts, we will create an account for you at our all time FAVORITE bookmarking tool SocialAdr!

Plus a great Bonus! - Online Guide to Bookmarking
Now we know that for some bookmarking will be new for you. Some of you might even be thinking: What is bookmarking? Why would anyone need these accounts? How does bookmarking help me market myself online? To help you answer these question and many others we will send you a copy of our Online Guide to Bookmarking. This guide will answer these questions, teach you how to bookmark, and how to use our favorite bookmarking tool.

To Order CLICK HERE NOW!

Enhanced by Zemanta

What Is Keyword Research? (And how the heck do you do it!?!?)

Tuesday, June 1st, 2010

This is the fence that stands between most beginning (and more advanced!) Internet marketers and their dreams. You know you need heavily trafficked, low-competition keyword phrases, but are lost about how to find them. While this task does require a bit of work, it can be done, even in competitive markets. Those take a bit more digging, but can be unearthed just the same!

First, you need to understand the realities of your market. If you want to sell diet books and want to rank for the keyword “diet,” please note that at this writing there are more than 134 million competing pages for that term. So let’s get real about what you need to do.

At least, starting out, you need to focus on the “longtail” of search. This means the universe of keyword phrases that may not get nearly as many searches per day as “diet,” but are much less competitive. These are typically 4-6 word phrases, and they also carry the advantage of being infinitely more targeted. A phrase like “type 2 diabetes diet plan” has only 2110 pages optimized for this term, yet gets more than 2900 searches monthly. This is the type of gold you want. (There’s a freebie!) It’s also likely to get people who are looking for exactly that, making them a more viable visitor than someone casually surfing for their next failed diet.

Whether you need keywords for optimizing your site, an article marketing campaign, pay per click campaign, or other purposes, getting them to rise to the surface still takes a bit of detective work. Look at it as laying the foundation for your business. It truly is. Nothing else you do will have as big an impact for your business as your keyword research, so be sure to give it the time and seriousness it deserves!

There are several ways to go about this task. You can use totally free methods which, while more time consuming, can get you the same results. How to do this is detailed in this keyword research PDF.

Or if you want to speed things up a bit, you can use some of the tools that are out there. I’ll summarize a few of them here:

Google Tool – This is the Google Adwords Keyword External tool. Long, unwieldy name, but it’s totally free, easy to use, and returns a good set of search numbers. A good place to start.

MicroNicheFinder – One of the best paid tools out there, this one gives you a terrific amount of data on niche keywords, along with market competition, Adwords prices, search counts, and great digging functions. Highly recommended.

Market Samurai – One of the best Internet marketing tools around, it’s more than a keyword tool, though it functions very well in that. It’s also great for SEO, tracking rankings, spying on competition, and more. They have a free trial.

Traffic Travis – Silly name, great tool. Great for your overall business, as well as keywords. Allows you to track, spy, dig deep for keywords, analyze a particular phrase in the search engines, and more. They have a free version as well as a paid one. Check it out.

CashKeywordsPro – New tool, but it is going to be terrific. A great deal of functionality and caters to affiliate marketing. Does most of what the others do, and they will be adding a great deal more as they go along.

You also have the option of outsourcing the task of keyword research, but understand that it can get expensive, and no one will really know your business or your direction like you will. Still, that is an option.

However you choose to get it done, just make sure you devote some time to this, as it is the difference between success or failure!

What Is A Web 2.0 Site and How Can They Help Me?

Friday, May 28th, 2010

Many times you hear the term Web 2.0 bandied about, and it has come to mean many things in several different disciplines, but for our purposes in Web marketing, it means any site that allows user-generated content. This can be in the form of a blog, video, profile or others.

Why would we want to use these sites? Many times they seem to have little to no relevance to what we are making our sites about. The reason we want to do this is for easy, authoritative, one-way links to your site! Let me explain this further.

Google and the other search engines use the number of incoming links to your sites as a barometer of the popularity of your site or blog. They are, in essence, “votes” for your site, and if get enough of these, you’ll find your rankings starting to improve. The reason they are “authoritative ” is that many times they have a great deal of page rank and trust rank, and Google views them as more valuable links. A good example of this would be links from Wikipedia. One-way links simply mean that they are linking to you, and you’re not linking back to them.

Many times we’ll use these Web 2.0 properties to place content with anchor text links pointing back to your site. These are usually very easy to set up and can carry quite a bit of weight. Sites like Squidoo, HubPages, and WordPress.com are beloved by Google and the rest of the search engines, and you can get quick, easy links and sometimes rankings by using these.

Here is a list of some of the popular Web 2.0 properties we sometimes use. This list is not comprehensive and doesn’t include video and photo sharing sites, which are also very good for this as are popular social networking sites like Facebook, MySpace, and others where you can drop links to your sites in your profiles.

Squidoo
HubPages
VOx
LiveJOurnal
Multiply
Wetpaint
Wordpress.com
Terapad
Xanga
Soulcast
Edublogs
Squarespace
LiveVideo
Zimbio
3steps
Tripod
Vox.com
Weebly.com
Wikispaces.com
Blog.com
Blogetery.com
Ehow.com
Gather.com
Insanejournal.com
Jimdo.com
Livejournal.com
Msnspaces.com
Nexo.com
Ning.com
Onsugar.com
Quizilla.com
Sosblog.com
Tumblr.com

As you can see, the possibilities are endless. You can put up links to your sites today, and it will cost you nothing except time. Or, if you haven’t the time or the wherewithal to learn how to use all these sites, you can always outsource this task.

However you do it, just make sure that you’re using Web 2.0 sites as a part of your overall link building strategy.

What Is An RSS Feed and How Can They Help My Marketing?

Tuesday, May 25th, 2010

You may have heard the term “RSS” and wondered exactly what it means and how this can help you with your marketing efforts. The answer is that it is VERY helpful if you explore what they can do for you.

RSS stands for “really simple syndication” and basically it is a delivery channel of your site’s content to your subscribers in the form of a readable XML file that readers can access through RSS readers and most newer web browsers. What this means is that you can keep your audience constantly updated on anything new on your blog or site instantly and without the hassles associated with other forms of delivery such as email.

Once your readers subscribe to your feed, it comes to them either in the form of a summary with a link to the rest of the post or the entire post itself. This is a terrific way to keep your readers abreast of your activities and communicate and publicize events in your business.

Some of the ways marketers employ RSS feeds are:

  • Direct marketing
  • Newsletter publishing
  • Public relations
  • Advertising
  • Lead generation
  • Online publishing
  • E-commerce
  • and many more!

If you have a blog, you have an RSS feed already at your disposal, and it can be located either on your page itself or in your browser’s address bar. Look for the orange icon, click on it and you’ll see how your users can subscribe to your feed.

If you have a static HTML site, you can create an RSS feed for any page on it. A useful site to help with this is Dapper.net where you can create your own feeds for free.

The best thing about RSS feeds for marketing purposes is that they are updated instantly when you’re site is updated. The search engines, in particular Google and Yahoo, spider the RSS directories several times a day, making RSS a great way to get your pages indexed in the search engines.

Another good way to employ RSS feeds is to create custom feeds of all your relevant feeds. This “super feed” can be submitted to the RSS feed directories as well, helping to ensure your pages are found and indexed. A cool free site that helps create this mashup is RSSMix.com.

There are quite a few RSS feed directories out there. Here is a partial list:

http://www.blogdigger.com/add.jsp (PR7)
http://www.blogpulse.com/submit.html (PR7)
http://www.feedage.com (PR6)
http://www.2rss.com (PR6)
http://www.blogstreet.com/bsibin/add.cgi (PR6)
http://publisher.yahoo.com/rss_guide/submit.php (PR6)
http://www.plazoo.com/en/addrss.asp (PR6)
http://www.feedbite.com (PR5)
http://www.rssfeeds.com (PR5)
http://feedraider.com/ (PR5)
http://www.feedsubmitter.com/ (PR5)
http://purerss.com/addfeed.php?catid= (PR5)
http://www.unclefeed.com/rss/addfeed.html (PR4)
http://www.feedsee.com/submit.html (PR4)
http://www.feed24.com/?c=add (PR3)
http://www.feedfury.com/ (PR3)
http://www.goldenfeed.com/AddFeed.aspx (PR3)
http://www.feedooyoo.com/ref.htm (PR3)
http://www.feedest.com/feedAdd.cfm (PR3)
http://www.rssmad.com (PR3)

http://www.feedbase.net/Add.php

http://www.rssmicro.com/?m=fs#theForm

http://www.rssmotron.com/feed_eater.php

You can submit individually or use a tool that helps automate some of the drudgery of the submission process. You can also outsource this. If you do it yourself, you only need to open an account at each of the directories and begin submitting.

Using RSS feeds is a terrific way to not only get your pages indexed fast, but keep your content in front of your readers, which goes a long way toward helping you build authority and traffic to your sites.

What Is Article Marketing?

Saturday, May 22nd, 2010

Simply put, article marketing is the easiest, fastest, and often most economical way to get your content on the Web. You can write an article today, and it can be live online in minutes. You have control of how the article is written, what keywords and tags are used, and where it is distributed. Let’s start at the beginning.

A typical article used for marketing purposes will be anywhere from 250 to 1000 words in length. Most run around 400-500 words. With the typical web attention span averaging slightly longer than ten seconds, you need to be as concise as possible! Write as much as is needed to relate the information and not one word more!

Research keywords to use in your articles. You should use them in the title, and at least once or twice in the body of the article, as well as any keyword tags. Don’t try to stuff your article with oodles of keywords. You may get it rejected by the people who might publish it, and the search engines might view it as spam as well. Write naturally and everyone benefits.

Pack your articles with useful information, but leave them wanting more at the end. This is because you want them to click on links in your resource box to go to your site for more information. Getting people to really like your article enough and feel as though you have the answers they need and subsequently click through to your site is a big win!

Your resource box is usually the only place where you’re allowed to drop a link. Most allow two. One should be of the “anchor text” variety, and one naked URL to your site. Anchor text simply means that you’re linking your keyword to your pages, like article marketing. This is very useful for search engine optimization purposes and helps get you ranked for those particular keyword phrases.

Once you have your articles (or preferably many articles!) ready, you need to make a plan of submission. There are many, many places to submit articles on the Web. Let’s start with the article directories. There are literally hundreds, but only about 10 that matter. These are:

1: EzineArticles.com
2: Buzzle.com
3: ArticlesBase.com
4: Amazines.com
5: IdeaMarketers.com
6: ArticlesDashboard.com
7: ArticleAlley.com
8: EasyArticles.com
9: GoArticles.com
10: SearchWarp.com

There are also many other places to submit your articles, such as Web 2.0 sites where you can put up a page like Squidoo, Hubpages, Wetpaint, Blogger, Tripod, and many more. You can also write guest articles for powerful blogs in your market, a terrific way to get a LOT of traffic. You can also convert your articles to videos. The possibilities are many.

Once you’ve got them out there, don’t forget to promote your promoters. This means social bookmarking and otherwise promoting the pages your articles are on. This will help raise them in the search engine rankings and get more traffic, which of course we all love. Also, make sure you Tweet and let your social circles know you’ve got something new to read out there if appropriate. Create a Buzz!

The benefits of article marketing are near instant content with links pointing to your site, which aren’t going away anytime soon. And unlike other methods of traffic generation, they will be there a year from now, whereas that click from Google Adwords will be long spent. Articles also go a long way toward building your authority and helping to brand you as someone in your market who knows whereof they speak!

And what if you simply either don’t have the time or the skills necessary to craft a bunch of articles? Never fear, you can still use this strategy. You simply need to outsource it, which has many benefits all it’s own. You get a skilled writer who does this for a living to create your content and it frees you up to work on the other aspects of your business only you can do.

Article marketing is a terrific way to build long term content to your sites, as well as links and traffic. It’s flexible, diverse, fast, and available for anyone to do! Plan and implement your own article marketing campaign today!