Outsourcing Your Web Content Creation – How Involved Should You Be?
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If you’re looking at this blog, you have no doubt heard somewhere that it’s a great idea to go about outsourcing your web content creation. However, if you’re like many others, you’re leery of giving this task over to someone less qualified than yourself to do it or you may have been burned in the past. Let’s go over some of the reasons why you need to take a bigger view of the whole picture and learn to embrace outsourcing as an incredible tool for scaling your business in a way you would not be able to do yourself.
- Control – First of all, you can still maintain a modicum of control on your project. Most legitimate outsourcers allow for not only some rewrite provisions, but actually require that you give considerable direction to the writer before the project starts, so as to avoid unnecessary rewrites. If the client is able to give their writer clear guidance as to the keywords, slant, voice, and audience the piece is to be written to, there are seldom many problems.
- Know What You Want – If you don’t know what you need, do some research prior to engaging the outsourcer so you can get all involved on the same page. Also, don’t change ideas, markets, or keywords in the middle of the project without expecting considerable pushback. Everyone’s time is valuable, so make sure the work is clear before starting.
- Use Your Time Wisely! – Use the time afforded by outsourcing to lay the groundwork for scaling up your business in ways only you can. Learn or put in place systems to promote your new material, as to further increase it’s reach.
- Check ‘Em Out - Make sure you check out your outsourcing provider as well as you can before you engage them. If you outsource overseas, be aware that there are many degrees of “fluency” and “native speaker.” Ask for samples or work with some of the more reputable firms. Your best bet, however, if you want contemporary, colloquial American English is to use a company stateside, like Content Divas! Outsourcing stateside is not as expensive as you might think, and it will save you money and time in the long run!
Outsourcing your web content creation is a very savvy way to go and can leverage your time and assets in ways you can’t imagine right now, especially if you’re buried trying to create 25 articles on weight loss!
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Tags: Content Divas, Keyword Research, outsourcing your web content creation, web content creation
As one of those burned by outsourcing content and receiving barely readable content, can we assume Content Divas will provide samples of material before we place an order? Also do you offer any guarantee the writing is unique and will pass Copyscape standards?
Yes, on both counts. We have samples you can see, and the writing is indeed unique. We run it through Copyscape ourselves, and of course, you can too!