The art of headline writing is often overlooked, but can be safely given the lion’s share of the credit when a piece of content succeeds or fails. While the main content of the article or piece in question matters greatly too, the hard truth is that without a compelling, emotional headline to get the readers onto the page in the first place, your content is likely doomed before it ever gets read. It’s been found that around 8 out of 10 will read headline copy, but a mere 2 out of 10 actually read the body. We all need audiences, and a killer headline is a great way to go about getting one! Let’s look at some of the ways to create great headlines!
- Utilize emotion in your headline. If you can reach your reader where they live, you are far more likely to get them to read on. Don’t be superfluous: but instead, tap the genuine emotion that one may feel while reading the content you are trying to convey.
- Use benefits, not features, when creating your headlines. “This Diet Has a Great Carb Counter” is not nearly as impactful as “Finally, A Diet That Helps You Cut The Carbs and Melt The Pounds Away!”
- Use superlatives; but not too much! If something is truly amazing, say so! (If it’s not, you might want to say so too! I’m just sayin…) When something is said to stand out above and beyond the rest, usually a further look is what is called for. Anyway, that’s what we’re hoping!
- Use the word “and” in your headline to give you more bang for your headline buck. “How To Eat More and Lose Weight!” conveys multiple benefits and will get someone excited about their eventual weight loss program.
- Use controversy when called for. Don’t make it up and strive to never go after people in print unless you really need to. Frivolous use of this can lead to all sorts of bad places.
There are a great number of ways to encourage people past the headline and into the body of your content. Take the time to learn the craft of headline writing to get your words read!