Posts Tagged ‘partners’

How To Take It To The Next Level

Sunday, January 2nd, 2011
Leverage title screen
Image via Wikipedia

Most people who engage in Internet marketing are doing it to advance their business or personal fortunes to a level beyond where they find themselves now. This is understandable. However, what may be missing from the equation is the knowledge  needed to take that important step to get from where they are now to where they want to be. This step is often the hardest part, and may be as elusive as a cool breeze in August in New York. Let’s take a look at some of the ways you can ensure that you have the best chance to advance yourself or your business in 2011!

Make Strategic Alliances -Perhaps the best way to help get yourself to the next level is by entering into some strategic alliances for your business. This can take on several forms. It may come in the form of new clients, joint venture partners, business partners, staff, and other companies. Don’t underestimate the impact that this can bring to your own business: there is a great deal of power to be found in numbers, and to avail yourself of this is a smart play. Just be sure to do your homework regarding anyone you enter into agreement with, so as to avoid potential problems down the road.

Employ Leverage – The foregoing is an excellent method of employing leverage. Other ways include outsourcing, making investments in your business to help scale it, and utilizing staff or technology to help move your business forward.  The concept of leverage is as old as the hills, so trust in the process.

Pump Up The Volume – Make plans to increase the scale of your business, in whatever forms that may take. Perhaps it means expanding into other markets, creating more web content, or generating far more traffic  or leads. Whichever form this takes, understand that this type of activity is vital to taking you to the next level.

Dare To Take That Risk – There is likely one or two strategies or calculated risks that are in the back of your mind that you know may help, but you have thus far been unable to pull the trigger on them. Take a look at them now, and weigh the risk vs. the possible return so you can make a rational, not emoitional, decision about whether you should take that risk. Only you can do this.

Taking yourself to the next level is not for the faint of heart; it takes a certain amount of drive and courage to see it through. How will you do this year?

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Forging Any New Relationships?

Saturday, December 18th, 2010
President Clinton Shakes my Hand
Image by Litandmore via Flickr

Part of what may have attracted you to Internet marketing was the relative anonymity you can operate under. No boss to answer to, no timeclocks to punch, no accountability within a group of peers. You can do what you want, when you want, and how you want. I get that. However, there is another piece to the puzzle that needs to complement this one in order to get you to the level of success you may want to achieve.

Okay yes, there are some who fly completely under the radar and manage to accomplish great things, though usually they are software programmers who can utilize the Web in ways most of us aren’t able to. I’m guessing that’s not you. (It’s certainly not me!) For those of us who aren’t hackers of the nth degree, there comes a time when you realize that you need other people, and in a big way! Part of the compromise here is that while this may be a necessary part, it also delivers some benefits that are undeniable!

First of all, despite what your mother told you, you don’t know it all! There are others who know aspects of this business better than you and who can help advance your business as much as you can help them advance their’s in another way. I’m talking about forging strategic relationships. Two heads are better than one, right? These people  don’t necessarily have to be business partners, but often that does happen. They can be mentors, JV partners on specific projects, forum buddies, and gasp…perhaps even friends! The point is, there can be great gains in developing these relationships, and to ignore this is to risk your ultimate success.

The best way to do this is to be open to talking to others, whether it be in forums, Facebook, Twitter, conferences (especially conferences!), and anywhere else you come across people trying to crack the Internet marketing code. You’ll find that not only do you have a great deal in common with many of these people, but that you can help each other in significant ways. More food for thought…

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