Know what a trackback is? Ninety-five out of a hundred webmasters have probably heard the term, but couldn’t tell you what it is. Since it is a relatively new phenomenon, let’s take a quick look at what they are and why you need to get (and give) as many of them as possible!
A trackback is simply an automated method for notifying another blog that you have linked to it. You input your trackback URL and the blogging software takes care of the rest. WordPress then “pings” the other blog, letting them know you’ve linked to them, and then attaches a link to your site so they can see where this link is. This all takes place in the comments section of your blog, automatically, without any interaction from you or the bog you are linking to.
To ensure that you get people reading what you’ve posted, you need to make sure to write a catchy headline, as this is your ammunition to get people to click back to your blog. Also, remember to ReTweet, Stumble, Digg, and otherwise social bookmark the post you’re linking to. This can only help both their blog as well as yours, as your link now resides there!
Think about the reasons why you might want to do this. Say you linked to a high traffic blog, like Mashable or Techcrunch. You may receive a nice influx of traffic from that trackback link. Also, this is a terrific way to begin forging relationships with other bloggers. Once they see you linking to them, they will be far more likely to link back to you, or at least come visit your blog. You never know where this can lead. Most bloggers love to be mentioned (much less read!) and this very often results in nice results for you.
Other reasons include the link love you’ll receive from Google if any “follow” links are found to your blog. Many bloggers have the “no-follow” attribute turned on to try and prevent page rank bleeding, but many don’t, and these are seeking to advance the conversation — or they simply haven’t been spammed enough!)
Using trackbacks is an easy way to get some links and traffic. Make sure to use them wisely!