Posts Tagged ‘traffic’

Trackbacks – An Easy Backlink and Traffic Tactic

Saturday, November 6th, 2010
Concert Crowd (Osheaga 2009) - 30000 waiting f...
Image by Anirudh Koul via Flickr

Know what a trackback is? Ninety-five out of a hundred webmasters have probably heard the term, but couldn’t tell you what it is. Since it is a relatively new phenomenon, let’s take a quick look at what they are and why you need to get (and give) as many of them as possible!

A trackback is simply an  automated method for notifying another blog that you have linked to it. You input your trackback URL and the blogging software takes care of the rest. WordPress then “pings” the other blog, letting them know you’ve linked to them, and  then attaches a link to your site so they can see where this link is. This all takes place  in the comments section of your blog, automatically, without any interaction from you or the bog you are linking to.

To ensure that you get people reading what you’ve posted, you need to make sure to write a catchy headline, as this is your ammunition to get people to click back to your blog. Also, remember to ReTweet, Stumble, Digg, and otherwise social bookmark the post you’re linking to. This can only help both their blog as well as yours, as your link now resides there!

Think about the reasons why you might want to do this. Say you linked to a high traffic blog, like Mashable or Techcrunch. You may receive a nice influx of traffic from that trackback link. Also, this is a terrific way to begin forging relationships with other bloggers. Once they see you linking to them, they will be far more likely to link back to you, or at least come visit your blog. You never know where this can lead. Most bloggers love to be mentioned (much less read!) and this very often results in nice results for you.

Other reasons include the link love you’ll receive from Google if any “follow” links are found to your blog. Many bloggers have the “no-follow” attribute turned on to try and prevent page rank bleeding, but many don’t, and these are seeking to advance the conversation — or they simply haven’t been spammed enough!)

Using trackbacks is an easy way to get some links and traffic. Make sure to use them wisely!

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How To Get Your Pages To Rank High In The Search Engines

Monday, September 6th, 2010
Image representing Google as depicted in Crunc...
Image via CrunchBase

Everyone wants to see their pages or sites rank high in the search engines, particularly on the top of the heap in Google, which can translate to an enormous amount of traffic and corresponding success. While this can seem an impossible task, it can be done, but only with some time and a concise plan of attack.

Everything starts with solid keyword research, which will uncover for you the keyword phrases you have the best shot at ranking in both the short and long term views. Armed with this information, you can go about creating your content marketing strategy around these keywords and shape everything to your plan.

One of the most important aspects of planning your campaign is to do some competitive research. It is vital to know who you are competing against and how much it will take to dislodge them from their spot. To do this manually would take many hours of painstaking research and may not be done in a resonable time frame. Thankfully, there are many tools that can help in this regard. Some of the more popular ones are Market Samurai, SEO Spyglass, and Traffic Travis. They all can return invaluable information about your competitors keywords, ads, site, age, and most importantly, backlinks.

Incoming backlinks are the key to getting your site to the pinnacle  of the search engines. Most experts agree that off-page SEO (backlinks) is responsible for 60-80% of your ranking. If the site ranking #1 for your keyword phrase is 5 years old, with a Pagerank of 5, and 17,000 backlinks showing, you have a very clear picture of what you have to do! (Take on a long term view on that keyword!) If, on the other hand, the #1 site for your chosen keyword is 1 year old, PR 1, and has 335 backlinks, start preparing for battle – that one can be had!

The problem is that most webmasters want the ranking without the work. It just doesn’t work that way. You can “trick” your way to the top for a time, but these “black hat” methods usually leave you having to do it all over again, and again, and again.

The path to #1 in the search engines isn’t all that hard to decipher, but it is strewn with the rotting corpses of sites that failed to do the necessary work to conquer the hill! Do your homework, make a plan and then execute it. It may take time, but then what doesn’t?

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What Is Organic Web Traffic?

Sunday, August 29th, 2010

So, I am sure that you have have heard the term “organic web traffic” by now and may likely be wondering just what it is and what elements are there that you can effect and get some of it to your site! Let’s break it down.

Organic web traffic consists of traffic that is rendered to your site by means of content optimized for the search engines, whether it’s actually on your site or not. Let me explain. This can mean not only your sites and blogs, but any articles, web 2.0 sites, videos, podcasts, directory listings, press releases, and more that are indexed and ranked on the search engines.

This is why we strive to optimize all of our content, whether it’s on the site or not. You want all your articles and other promotional pieces to rank well, as it can only help you. Part of ensuring that you stand a good chance at this is to make sure you’ve chosen good keywords that are not overly competitive, and that you’ve optimized your site and content with them. Then, you need to make sure you are always on the process of acquiring incoming links to your pages, as this is truly the gas that fuels the engine. You can have the greatest site in the known universe, but if no one links to it, you won’t be found in the organic search results.

And as we all know, being found in organic search  is becoming ever more important, as the exodus from PPC is well underway. There is a certain sophistication among surfers that wasn’t there a few years ago. They recognize ads as ads. Take a look at this recent heat map study by SEOBook.

This means that if you’ve been fortunate enough to outbid your competitors for the TOP spot in the PPC side, you’re getting some 22 times LESS visitors for your trouble, and you’re probably paying through the nose for it!

Organic ,on the other hand, has a significantly longer shelf life. Content you put up today can be up there years from now, delivering visitors and links to your pages.

It’s little wonder we’re fond of organic traffic around here!