What Are Solo Ads and Do I Need Them?
Many of you may have heard of solo ads and wonder not only what they actually are, but how they might fit into your promotional campaigns. Let’s take a moment to answer some of these questions and offer some tips on how you might get the most out of solo ads.
Solo ads are standalone advertorials that are published in established ezines that have a substantial following. Your ad is the only advertising on the page so you are guaranteed to be viewed. Some are better than others, obviously, and some of the factors that weigh in on this include number of subscribers, frequency of publication, and general readership interests. For instance, you wouldn’t want to publish in an auto enthusiasts ezine if you have a solo ad for your new pet product!
This is a relatively inexpensive way to be seen, as the costs for solo ads run from free (dicey results here) to about $3 per thousand impressions. Targeted placement is an added benefit here, as you can target your solo ad for the particular niche you’re marketing to. Remember, these people have opted in to this ezine and are expecting to see offers like this, so there is little chance you are viewed as spammy. Rather, it’s a terrific way to reach millions of eyeballs for relatively little money!
Make sure you have a precise plan for your solo ad, as simply putting out hypey and scant offerings is sure to doom your efforts from the start! Aim to deliver quality, value, and the promise of a LOT more if they would like to know more! Then, of course, you need to follow up with that. Be sure to employ a tracking system so you can see not only which ads are working, but which ezines!
Solo ads are by far one of the best ways to drive targeted visitors to your offers today, whether you’re trying to build a list or make sales. Get started with your solo ads today!
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