What Is Social Bookmarking?

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Image by Ludwig Gatzke via Flickr

You’ve probably heard the term social bookmarking, but may be a bit unclear on just what it is, or how it’s used in internet marketing. Never fear, we’re going to solve these mysteries right here and now!

Bookmarking pages has been around almost as long as the internet. You’ve done it yourself, by “Favoriting” sites and pages you’ve found useful or fun. This enables you to return to these pages when you want to  quickly and easily. It also was the impetus for shared social bookmarking sites to spring up, like Digg, Reddit, StumbleUpon, and many others whose purpose is to act as a sort of social collective, where you can publicly save and share your bookmarks. The search engines found that this was a great way to gauge page popularity and began indexing bookmark sites daily, thus making the popular bookmarked pages even more popular! Not only that, but many times the bookmarks themselves will show up in the search engine results pages (SERPS) giving you more listings for your content. This is why marketers make it their business to make sure their pages, and especially the pages of their promoters, are bookmarked.

There are several ways to do this. You can set up accounts at many of the social bookmarking sites (there are many) and manually bookmark yourself. You can go to sites like SocialMarker.com and SocialPoster.com and do it semi-automatically. You can choose a service, like our favorite here at ContentDivas, (and we do a LOT of bookmarking!) SocialAdr. Or you can outsource it entirely. Any way you get it done, it needs to be done. It’s a competitive Web out there!

Here are a few tips for more effective social bookmarking.

* Try not to bookmark your own pages from your own site. This smacks of self-promotion, and too much of it will get you banned from at least the social bookmarking sites. Have it come from elsewhere.

* Don’t only bookmark your own stuff. Make sure you bookmark other sites you find interesting as well, particularly in your niche.

* Consider outsourcing your social bookmarking. This definitely keeps it at arm’s length!

* If you do it yourself, make sure you bookmark a ratio of something like 7 other pages to one of yours.

* If you use a service or semi-autoposting tool, make sure to vary the titles and descriptions of your bookmarks. If they have a spinning utility, take advantage of the ability to spin these. (One of the only good uses of spinning!)

Using social bookmarking can have the immediate effect of getting some direct traffic from the bookmark sites themselves (a page that lands on the front page of Digg because of it’s bookmarks can bring server-crushing traffic!) and over time better search engine rankings.

It’s definitely a weapon to add to your arsenal!

To help you get going, ContentDivas is offering a service to help you create your social bookmarking accounts. (a mind-numbing, onerous task if ever there was one!)

50 Bookmarking Accounts Created


We will open 50 bookmarking accounts for you. This takes our team hours and hours to open these accounts, no tools or short cuts done here! You will have accounts at such places as Mister-Wong, Mixx, Digg, Delicious, Multiply, Jumptags, Propeller and 43 other bookmarking places. To help you utilize these new accounts, we will create an account for you at our all time FAVORITE bookmarking tool SocialAdr!

Plus a great Bonus! - Online Guide to Bookmarking
Now we know that for some bookmarking will be new for you. Some of you might even be thinking: What is bookmarking? Why would anyone need these accounts? How does bookmarking help me market myself online? To help you answer these question and many others we will send you a copy of our Online Guide to Bookmarking. This guide will answer these questions, teach you how to bookmark, and how to use our favorite bookmarking tool.


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9 Responses to “What Is Social Bookmarking?”

  1. Lisa says:

    I wish I would have known about this service before. When I first heard of bookmarking, I started signing up for accounts. After about an hour I was ready to shoot myself. I got about 15 up and that was it!

    Since many of the ones I set up required e-mail addresses, would I have to give you mine or do you create an e-mail address just for the bookmarking sites? Many of them I cam across had e-mail confirmation.

    Not quite sure how comfortable I am giving my e-mail and password to you. No offense.

  2. Peter says:

    I look at it like this: you have to CONSTANTLY update your social media presence online. It’s a full-time job to stay updated with all of the social media out there. Nowadays, you pretty much have to aggregate full-time resources towards social media marketing.

    Lisa, you can probably set up an independent email address and password for some social networking sites. Content Divas has worked with many of my clients, and they’ve all seen some pretty significant long-term results. The key is building sustainable traffic for a long duration. This is what CD focuses on. It’s a lot better than those “get rich quick” short-term traffic gimmicks.

  3. admin says:

    Hi Lisa,

    Like Peter said, you can always use a new email address. If it gets hacked or spammed, kill it and start all over again!

    As a matter of fact, when we create the accounts for youy in pur special, we do that for you!



  4. Cesar says:

    Hi Guys,

    I have a question…Do you consider a social bookmark to have any effect as a backlink?

    I’ve been bookmarking my articles and I’ve seen a bit of better ranking on Google for them.


    Cesar F.

  5. admin says:

    Hi Lisa,

    We create an email address for you and then sign up for all the accounts with that email address. When you get your logins to the 50 accounts and SocialAdr you also get the login to the email account we used. Feel free to use it going forward as your business junk email account!

    - Heather Sneed

  6. admin says:

    Hi Cesar,

    Yes, we do. Particularly if they are “follow” links. Even no follow links, if the social bookmarking site is strong and you have a lot of them will render traffic. Many times they can rank very highly. But yes, they can be good links, and with some decent authority!


  7. Lisa says:

    I wasn’t really expecting an answer but glad you did answer. I appreciate the follow up.

    Most of these sites seem to post stuff and disappear. It is nice to see someone who actually uses the their site for more than just advertisement.

  8. Rose Ledbetter says:

    This article is a great guide to using social media to your advantage. How many social media sites do you recommend using to boost your web presence?

  9. admin says:

    That’s a great question! As many as you can effectively manage. Doing them by hand you will reach that number rather quickly. If you use tools like SocialAdr, you can do more. Just make sure to vary titles and descriptions when possible. And don’t forget to add your keywords! While there are many social bookmarking sites out there, if I do at least 20 I feel like I’ve covered the most important ones.


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