Ouch – that question may sting a bit! But the reality is, if we want to say we actually have an article marketing strategy then we need to pump up the volume a bit.  An article or two a month is nice for your ego, but not so great for marketing purposes. There are millions of pages being indexed on the Web every day; there needs to be an amount that helps your site rise both in authority and rank, and you need to make sure that happens sooner, rather than later.

Two immediate questions arise: one, how much is enough? And two, how can I possibly get this done? To answer the first, it’s never enough! (Sorry, couldn’t resist!) But there is some truth to that. You need a constant influx of content to your site to not only keep it fresh and relevant in Google’s eyes, but also to engage your audience, who is also looking for fresh and relevant data. If they don’t find it at your place, well… you get the idea. If you have a blog (and you should), try to make sure it’s posted to several times a week. If it’s a static website, that’s harder unless you’re handy with code.

For marketing purposes, determine how many links you need to unseat those above you in the search engine rankings and make a plan for creating the content necessary to facilitate that. Then start writing and submitting articles, Web 2.0 sites, videos and just general link building to get that done.

As to how to get it done, you should write some of it yourself, especially if your blog is your face on the Web. Your voice needs to be heard there. Let me ask you: how many blogs do you follow whose content consists of entirely informational articles and inspirational quotes? Not that these are bad,  just be sure to weigh in on your site often.

You can write the content yourself, or outsource it as needed. Of course we here at Content Divas are big fans of outsourcing! Once you find someone who you feel writes in a manner you like, hang onto them if at all possible. Outsourcing your writing needs is a terrific way to scale your business, and can do so far more quickly than you can imagine. Yes, at first it is an expense, but the content you create now will be around for years, unlike those clicks from Google Adwords, which you’ll need to buy again tomorrow!

Also, be careful with PLR content. You want this stuff, (if you use it at all)  to be a few layers from your site. Never use it as “original” content on your site. Others will have gone before you, making it far less than unique. Yes we sell it here, but we are of the belief that it is best used as feeder site fodder, and as a part of research on an original piece of content, not the entire basis! (What if they got it wrong?)

However you get it done, you need to start developing an article marketing strategy today!  Time’s a wastin!

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Tags: Article Marketing, article marketing strategy, Google Adwords, Outsourcing, PLR, Search Engines, Web 2.0, web content creation

This entry was posted on Saturday, August 21st, 2010 at 11:58 am and is filed under Blog, Content Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.